Issues

Top 3 Tips For International App Marketing

May 7th, 2012

By Jonathan Tanner In 2011, Apple’s App Store and Google Play achieved 20 billion app downloads. While the US was the largest iPhone and Android market, 8 out of 10 top countries were not English-speaking. Marketing internationally is referred to as “LOCALIZING” your app or making your app b....

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What to consider with your app artwork?

May 1st, 2012

By John Santagada While overall concept and coding are both very important aspects of app creation, the ARTWORK will be the first thing that catches the consumer’s eye. Great artwork will have an impulsive, gut level impact on consumers scrolling through the app store looking for the next great product As a....

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Outsourcing: Where to Begin

April 23rd, 2012

Creating a laptop lifestyle is easy when the proper outsourcing techniques are applied to their operation. Where To Begin: I have been a strong supporter of oDesk.com and elance.com, both have great programmers, designers, and virtual assistants that can help shape and mold your app business. There are severa....

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The Money Is In The Stars

April 18th, 2012

In a global survey of mobile users, Mob4Hire, a mobile testing and market research firm released the results of a study which quantified the loyalty of customers to the star rating of apps. Significant evidence showed that for an app to receive continual downloads it needs to maintain at least a 4 out of 5 [&....

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